Strategy: Coding Your Way To The Top

WE’LL ANSWER

  • Why is having my own website beneficial as a new artist?
  • What are the basic building blocks of a website?
  • How can I use html to build my very own website?

LETS GET STARTED

Social media has really saved your butt.  You should be very grateful. Social media allows you to have a presence on the internet without needing to know how the internet aaactually works.

Long before social media the only way to have a home on the web was to buy a domain from a domain service provider and erect a website on top of that domain.

Don’t get it twisted though, just because a website is the traditional home of the internet doesn’t mean that a website isn’t just as valuable to you now as it was back then.

A domain is your own unique home on the internet complete with an address, similar to the address of the house or apartment that you live in now.  A website is all of the furniture that you move into your house.  Some people pay a moving service to move in all of their shiny new furniture, while some of us, well lets just say, we’ve all strapped furniture to the back of our cars at one point in our lives. That’s the difference between paying a developer to create a website for you and dedicating time to develop one yourself, either way, having your own home on the internet is key to establishing your music brand online.

Lets take a look at an example.

A new rap group called FreeStyle recently dropped their new full length album.  FreeStyle decides to market their new album digitally for the first time.

Let’s explore the best strategy for FreeStyles new release.

A.  FreeStyle creates a Facebook fan page to get the word out about their new album

B.  FreeStyle uses some digital distributors to get their newest full length album on Spotify and Apple Music

C.  FreeStyle releases a new website called FreeStyleMusic.com and then uses calls of action (a fancy way of saying commands) to direct users to learn more about their brand on Facebook while also providing links to their new album on Spotify and Apple Music

If you chose C, then the answer was either really obvious, you’re really good at multiple choice or you just know your stuff!

Social media and streaming websites are both great strategies for creating awareness about your music brand but aren’t very good substitutes for being homeless online.  Think about it, a website allows for you to store links to your various digital marketing initiatives, preside over similar brands online that don’t have a website URL and allow other brands online to link directly to you.  As your music brand receives more and more relevant searches and inbound links your websites ranking position in the search engine results will begin to skyrocket.

Increasing your ranking in search engines is called Search Engine Optimization or SEO, meaning, the search engine is now more optimized to recognize your brand.

Now that’s how you get…above the competition.

A website is also a mutable object; unlike feed based websites, a webpage always contains your most important and most relevant information.

Similar to how a car consists of an engine, a staring wheel and tires. A website is founded on a series of building blocks, the most basic being:

  1. A Domain – that you can get for a fair price from services such as  www.hostgator.com or www.godaddy.com
  2. HTML – to add copy and formatting to your page
  3. CSS – to style your page with colors and pretty fonts

Hiring a developer to build your website is a good idea if you’re a beginner, you can look to resources like https://www.upwork.com that employ thousands of freelance web developers just waiting for projects to work on.

As a new digital artist, doing a little coding yourself could save you precious time and cash that you could use to reinvest into your marketing budget.  At the bare minimum, knowing how to read code, embed code snippets or make small changes to the HTML on your website could set you light years ahead of your competitors.

A website consists of a head and a body, sound familiar?  The head contains all of the instructions that the body needs to survive.

HTML is written using a “markup language” and is delineated by tags written using angle brackets.  Any copy you add to your webpage is basically surrounded by an opening tag “<>” and a closing tag “</>.  Tags tell the webpage exactly what type of content is in between the opening and closing tags so that the webpage knows exactly how you would like that content displayed to visitors.

The 5 most important tags to familiarize yourself with are:

  1. <h>The header tag</h>
  2. <p> The paragraph tag </p>
  3. <br> The line break tag</br>
  4. <a href=”link URL”>The link tag</a>
  5. <!–This is a comment tag, and is a great way to track your steps –>

Now that we know a little HTML, let’s use this time to build our very first website.  

Open your favorite text editor and type or copy and paste the following.

<!–DOCTYPE declares the type of document we are creating is an HTML document–>

<!DOCTYPE html>

<html>

<head>

<title>Immitter presents [ARTIST/BAND NAME]</title>

</head>

<body>

<h1>Hello New Music World</h1>

<p1>[My/Our] name is [Artist Name/Band], thank you for visiting [my/our] first website</p1>

<br></br>

<p1>Learn more about our music here <a href=”[http://www.linktosocialmediasite.com]”>mysocialmediapage.com</a></p1>

<br></br>

<br></br>

<p3>brought to you by <a href=”https://www.immitter.com”>www.Immitter.com</a></p3>

<!–Now save your newly created text document to your desktop using the “Save As…”option and be sure to change the extension of your document to “.html”–>

</body>

</html>

Be sure to update the information within the [brackets] with your own information and then navigate over to http://htmledit.squarefree.com and simply copy and paste your newly written code into the top text box and watch your code magically appear on the bottom half of the screen.

You should now be looking at your very first website.

There are many resources online to help you learn more about coding your very own website, http://www.W3Schools.com is one of these resources, and a good starting point.

Now that you know a little more about how a webpage works, how using your webpage as a digital home can have a positive impact on your digital marketing and most importantly HOW TO CODE, you can now have a hand in building your very own home on the internet.

LESSON COMPLETE

Reply to this post right now and let us know ways that you’ve used code in your digital music marketing.  Even if it’s something small, we want to hear about it.

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Author: IMTR0

Immitter - The Internet Music Transmitter