Download counts are now available in Albums

Albums got a new upgrade over the weekend!

Now all albums display the download counts for each unique song.

In the near future, Pro Artists can look forward to being able to

  • Make download counts private
  • See who’s downloading your music
  • See download demographics by location

In the mean-time, in addition to streams and purchases all artists can enjoy another layer of analytics to mess around with.

 

IMTR0 – </transmission>

 

New IP Location Detection

New location filters have just been added to Immitter.  This will further help us refine our targeting, ensuring your music goes directly to your target audience.

Situations where this feature can come in handy.

  • A radio station in Indiana is searching for local music for their newest emerging artist program
  • A local artist /fan is interested in learning about and supporting the local artists around him / her
  • A local coffee shop is searching for performers after hours on a Monday to help bring in more customers
  • A record label is evaluating the potential of a geographical market
  • An international fan is interested in discovering new music from different areas of the world

No need to beat a dead horse on this one.  Including your location not only improves the efficiency in your music delivery, it also helps with discovery.  We encourage all Immitter’s to update their profile with their location.

Your conversion rate depends on it!

IMTR0 – </transmission>

The Origin of Spam

For those of you that don’t know, the word SPAM on the Internet evolved from the 1970 sketch comedy routine by Monty Python titled…Spam.  It shows a diner where anything and everything ordered came with SPAM, Much to the chagrin of Hormel Foods, maker of the canned “Shoulder Pork and hAM”/”SPiced hAM” luncheon meat.

Immitter recently went live with a new distribution feature that delivers our TOP artists on a weekly basis to our entire mailing list of 1K plus subscribers.  But of course, this is not without one glaring hitch, we’ve noticed our email ending up in the Junk mail, we are now SPAM!

Seth Godin, talks a lot about the idea of Permission marketing and only delivering relevant timely messages to those few that actually are looking forward to receiving them.  If this is you, we urge you to dig through your junk mail and set us free.  Let your email provider know that THIS IS NOT SPAM!

We only deliver our weekly email to those of you who have subscribed to Immitter in one form or another and by no means do we champion or relish in spam.

If you’re not interested in receiving our weekly update, we’ve provided a link in the email to allow you to easily unsubscribe.

That being said.

We implore you to please take some time to make sure that you are receiving our weekly update in your inbox, the thousand + artists that we represent would really appreciate it – And so would we.

As for SPAM, lets take a look at where it alllll started.  I hope you enjoy the history lesson.

 

IMTR0 – </transmission>

Meet Me At The Immitter! Episode 1 – The Mailing List

EPISODE 1 – Meet Me At The Immitter.

In This Episode, IMTR0 gathers the troops, and hopes to inspire them to go out and find the remaining emerging artists who are currently being hunted down and executed.  In order to rebuild the Network of Support for emerging musicians, IMTR0 launches the automated mailing list.

This mailer delivers the TOP performing emerging artists weekly to subscribers – Also, The Industry has been working over time, trying to stop us, check your spam folders for our weekly email, We will not go silently into the night!

Our mission is to continue to build the “List” with more contacts, fans, supporters, but we can’t do it alone…We need your help.

Subscribe to our weekly mailer @ https://immitter.com/subscribe and be sure to tell a friend.  If we’re going to go up against the industry, we need all of the firepower we can get.

Music by

Smizzle-Beatz (https://immitter.com/song/2655-Overcome)

Grizzlor (https://immitter.com/song/1974-SOCIALLY-AWKWARD)

IMTR0 (https://immitter.com/song/784-I-bet-Ya)

IMTR0 – </transmission>

 

Meet Me At The Immitter!

Here’s the first look at EPISODE 0 – Meet Me At The Immitter.  A new series we will be presenting which is as entertaining as it is informative.

Each month we strive to do one marketing lesson for the Immitter Resistance.  Topics will include but are not limited to, how to build your fan base, strategies for awareness and stepping around the gate keeper, having packed shows etc.  all in addition to covering the various tools Immitter has to offer to help you along the way.

Follow The IMMITTER Youtube Channel to get new lessons as soon as they are released.  Also, be sure to head over to www.immitter.com and create a free account.  We can’t win this battle alone.

Music By – Otis Bog People (https://immitter.com/song/2293-dragging-me-down)

IMTR0 – </transmission>

IM/ARTIST

Heads up IMMITTER’s, in order to make communication between you and you and the outside even easier.  We’ve updated your URL from immitter.com/immitter/USERNAME –> immitter.com/im/USERNAME.

The “/im/” is a double entrendre, standing for both the first two letters of /Im/mitter and “I am” as seen as self-sufficient and self-existent.  We hope you find this new URL easier to remember and tactical in the pursuit of the mission.

Give it a try, let us know your feedback.

</ end of transmission… />

Dru Paris Is On The Come Up In New York’s Forgotten Borough

When it comes to being musically inclined, Dru Paris’ becoming a known presence in the music business and is making a name for himself. From innovative and vanguard lyrics to impactful performances and styles, the music’s speaking for itself and people are listening. Don’t sleep on Dru Paris because the musician might just have something ready for release that’s purely unexpected.

The 23 year old up and coming artist from the forgotten borough of Staten Island, NY is on the path to putting it on the map along with New York’s well known music neighborhoods. To date Dru Paris has released his debut EP titled Prolific and his debut music video for the single “Tonight.”

What’s expected from Dru Paris is his newest project that will be released in the new year. “One of my goals is to do a major show next year. It doesn’t have to be with a major artist per se, but someone with some notoriety,” he points out.

Official website: www.druparisofficial.com
Soundcloud: www.soundcloud.com/druparisofficial

Featured Artist | Dru Paris | Source: http://rblmag.com/dru-paris/ 


Immitter?  Send us links to your latest interviews and write-ups for publication and distribution HERE Be sure to include your username and immitter link for faster processing.

IMTR: How To Game The Immitter To Work For You And Your music

WE’LL ANSWER

How does the Immitter algorithm work?

How does Immitter provide digital marketing to new artists and bands?

What is the best strategy to take advantage of Immitter’s digital marketing services?

LETS GET STARTED

Normally a company wouldn’t tell you how to game their algorithm for world domination but we at Immitter know, knowing how to play the game is only half the battle.  The other half is, well…plain old elbow grease.

IMMITTERs algorithm is fairly straight forward and it goes a little something like this…Each song submitted to the IMMITTER can collect 1 point per day, per computer.  In plain english:

Users can stream songs daily, in unlimited amounts, but regardless of how many times your song is streamed during that day, your play count will only increase by one for each unique listener.

I like to look at it as, each fan can only add one point to your songs per day and 7 total points through the week.  A true fan should get you 5 to 7 points per week.  Get it?

OKOK.  Now that you know the value of streams and how fans can impact those streams lets do a little pop quiz.

You have just uploaded your first song to the IMMITTER and within no time you get a little fan-traction.

Fan A streams your new song 10 times on Monday and 3 times on Wednesday and 100 times throughout the weekend (Saturday and Sunday).

Fan B streams your new song once on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday and lastly, Sunday.

Which Fan added the most “points” to your new song during that week, Fan A or Fan B?

If you answered Fan B then you’re Bad Ass!

Fan A might’ve streamed your new release an exponential amount of times in comparison to Fan B, but fan A was only able to add 4 points to your new song while Fan B was able to add 7 points.

IMMITTER is all about consistency, “What have you done for me lately?” is your new mantra.  Are fans coming back to listen to your songs daily?  If they are, those are your true fans.

Each week our team combs through the TOP50 most streamed songs with a fine tooth comb and selects the TOP most songs to be added to our digital distribution campaigns. Our digital distribution channels currently consist of organic Twitter, paid Twitter, Facebook, Instagram and YouTube advertising.

Once your song is selected you will receive an email to notify you of the good news, and to possibly ask you for additional information and creatives to help assist us in our digital marketing efforts.

So for starters…as a rule of thumb; Drive enough traffic to your songs to rank in our WEEKLY TOP50 charts.  There you’ll have a good chance of being selected for FREE digital marketing campaigns the following week.

Let’s talk a little bit about strategy, shall we.

Let’s imagine there’s a new Gospel artist that goes by the name Holy John. Holy John just released his first gospel record and is excited about getting more people to discover The Word of John!

His friends tell him about a really cool website called IMMITTER that helps new emerging artists amplify their digital distribution and create even greater fan awareness online.  Holy John decides that he’ll give IMMITTER a shot and uploads his first-hit-single.

Now that Holy John has uploaded his new song to the IMMITTER, he should:

A) Execute a small social marketing plan to guarantee a consistent increase in daily streams.

B ) Relax and wait for the streams to roll in.

C) Post his new song link on his website and tell his friends to check it out!

If you guessed A then you’re well on your wAy!

Holy John needs to make sure that he is planning for success and taking the necessary steps to make sure that he is fully involved in driving daily targeted traffic to his new release.

Got it?  Okay, moving on.

For this next part I will make up a new term, lets call it “Link Kill”.

Link Kill is the opposite of what you want to do as a new emerging digital artist / band.  Every time you post a new link online, your goal should be to give it life by consistently targeting and distributing that link to as many new people as possible.

Holy John should create a small marketing plan that involves a combination of adding his new album link to his official website, tweeting his new link out daily to his ‘holy fans’, creating timely and relevant posts on Facebook that include the link to his newest release and reaching out to his mailing list to ask subscribers for first born children.

The last thing you ever want to do as a new emerging digital artist or band is kill a new-born, wide-eyed, fresh-faced, chubby-cheeked link.  Don’t be irresponsible, no-one asked you to bring that link into this world.

Advisory : Please do not ask for first born children, it’s just a metaphor and YOU WILL end up behind bars. 

Lets take a second to compare how competing websites such as Reverbnation, Soundcloud or Bandcamp get things done.

A typical day on these sites consist of spending all day and all night driving new listeners to your music, after a while you start to notice your music is getting a really good reaction and to your surprise, you wake up one morning and you’re on the charts; things are on the up!  Then a week goes by, and then another week and yet another week and…NOTHING HAPPENS!!!  Sure you might’ve got some basic streams and a download or two but for the most part, forward momentum seems to have ground to a halt.  Landing on those charts are meaningless.

IMMITTER takes chart ranking a step further by recognizing rising artists and rewarding them with paid digital marketing and distribution to their favorite social networks.  There’s a certain degree of confidence and accomplishment that comes with scrolling through your Facebook newsfeed and stumbling across an advertising campaign targeted around you and your music.

Gaming the IMMITTER is fun, its fair and has a whole lot of upside.  We invite all new artists to game the crap out of the IMMITTER algorithm, because chances are, if you’re only doing an average job of driving traffic to your music, you’ll be 100% further than the competition.  90 percent of success in this game is just showing up.

Let’s hit it out the park, together !

LESSON COMPLETE

Strategy: Coding Your Way To The Top

WE’LL ANSWER

  • Why is having my own website beneficial as a new artist?
  • What are the basic building blocks of a website?
  • How can I use html to build my very own website?

LETS GET STARTED

Social media has really saved your butt.  You should be very grateful. Social media allows you to have a presence on the internet without needing to know how the internet aaactually works.

Long before social media the only way to have a home on the web was to buy a domain from a domain service provider and erect a website on top of that domain.

Don’t get it twisted though, just because a website is the traditional home of the internet doesn’t mean that a website isn’t just as valuable to you now as it was back then.

A domain is your own unique home on the internet complete with an address, similar to the address of the house or apartment that you live in now.  A website is all of the furniture that you move into your house.  Some people pay a moving service to move in all of their shiny new furniture, while some of us, well lets just say, we’ve all strapped furniture to the back of our cars at one point in our lives. That’s the difference between paying a developer to create a website for you and dedicating time to develop one yourself, either way, having your own home on the internet is key to establishing your music brand online.

Lets take a look at an example.

A new rap group called FreeStyle recently dropped their new full length album.  FreeStyle decides to market their new album digitally for the first time.

Let’s explore the best strategy for FreeStyles new release.

A.  FreeStyle creates a Facebook fan page to get the word out about their new album

B.  FreeStyle uses some digital distributors to get their newest full length album on Spotify and Apple Music

C.  FreeStyle releases a new website called FreeStyleMusic.com and then uses calls of action (a fancy way of saying commands) to direct users to learn more about their brand on Facebook while also providing links to their new album on Spotify and Apple Music

If you chose C, then the answer was either really obvious, you’re really good at multiple choice or you just know your stuff!

Social media and streaming websites are both great strategies for creating awareness about your music brand but aren’t very good substitutes for being homeless online.  Think about it, a website allows for you to store links to your various digital marketing initiatives, preside over similar brands online that don’t have a website URL and allow other brands online to link directly to you.  As your music brand receives more and more relevant searches and inbound links your websites ranking position in the search engine results will begin to skyrocket.

Increasing your ranking in search engines is called Search Engine Optimization or SEO, meaning, the search engine is now more optimized to recognize your brand.

Now that’s how you get…above the competition.

A website is also a mutable object; unlike feed based websites, a webpage always contains your most important and most relevant information.

Similar to how a car consists of an engine, a staring wheel and tires. A website is founded on a series of building blocks, the most basic being:

  1. A Domain – that you can get for a fair price from services such as  www.hostgator.com or www.godaddy.com
  2. HTML – to add copy and formatting to your page
  3. CSS – to style your page with colors and pretty fonts

Hiring a developer to build your website is a good idea if you’re a beginner, you can look to resources like https://www.upwork.com that employ thousands of freelance web developers just waiting for projects to work on.

As a new digital artist, doing a little coding yourself could save you precious time and cash that you could use to reinvest into your marketing budget.  At the bare minimum, knowing how to read code, embed code snippets or make small changes to the HTML on your website could set you light years ahead of your competitors.

A website consists of a head and a body, sound familiar?  The head contains all of the instructions that the body needs to survive.

HTML is written using a “markup language” and is delineated by tags written using angle brackets.  Any copy you add to your webpage is basically surrounded by an opening tag “<>” and a closing tag “</>.  Tags tell the webpage exactly what type of content is in between the opening and closing tags so that the webpage knows exactly how you would like that content displayed to visitors.

The 5 most important tags to familiarize yourself with are:

  1. <h>The header tag</h>
  2. <p> The paragraph tag </p>
  3. <br> The line break tag</br>
  4. <a href=”link URL”>The link tag</a>
  5. <!–This is a comment tag, and is a great way to track your steps –>

Now that we know a little HTML, let’s use this time to build our very first website.  

Open your favorite text editor and type or copy and paste the following.

<!–DOCTYPE declares the type of document we are creating is an HTML document–>

<!DOCTYPE html>

<html>

<head>

<title>Immitter presents [ARTIST/BAND NAME]</title>

</head>

<body>

<h1>Hello New Music World</h1>

<p1>[My/Our] name is [Artist Name/Band], thank you for visiting [my/our] first website</p1>

<br></br>

<p1>Learn more about our music here <a href=”[http://www.linktosocialmediasite.com]”>mysocialmediapage.com</a></p1>

<br></br>

<br></br>

<p3>brought to you by <a href=”https://www.immitter.com”>www.Immitter.com</a></p3>

<!–Now save your newly created text document to your desktop using the “Save As…”option and be sure to change the extension of your document to “.html”–>

</body>

</html>

Be sure to update the information within the [brackets] with your own information and then navigate over to http://htmledit.squarefree.com and simply copy and paste your newly written code into the top text box and watch your code magically appear on the bottom half of the screen.

You should now be looking at your very first website.

There are many resources online to help you learn more about coding your very own website, http://www.W3Schools.com is one of these resources, and a good starting point.

Now that you know a little more about how a webpage works, how using your webpage as a digital home can have a positive impact on your digital marketing and most importantly HOW TO CODE, you can now have a hand in building your very own home on the internet.

LESSON COMPLETE

Reply to this post right now and let us know ways that you’ve used code in your digital music marketing.  Even if it’s something small, we want to hear about it.

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